Recurring Maintenance Plans: The Revenue You're Leaving on the Table
Most independent labs run on the same cycle. A device breaks, the customer finds you, you fix it, they disappear until the next thing breaks. Sometimes that's a year. Sometimes it's never, because they moved, upgraded, or forgot your name.That cycle is why revenue swings so hard month to month. It's also why the fix isn't more marketing. It's a reason for the customer to come back before something breaks.
